Amazon opens seller tools to Claude in beta

Amazon said on Wednesday that it was adding seller tools that could be used through Anthropic's Claude or its own Quick assistant. Mary Beth Westmoreland, Amazon's vice president of Worldwide Selling Partner Experience, said the aim was to bring the tools to sellers where they worked, and the company said about 90% of sellers already used some outside AI.

Amazon said the plugin would start in beta in its US stores. It said the connection would take about 60 seconds and not require coding, and that the tool would draw on listings, stock levels, sales data and performance measures while each action still needed seller approval.

The company also said it was introducing background automations that could monitor a business and act when permitted, plus an updated Seller Assistant with memory for pricing patterns, inventory cycles and growth goals. It added a canvas feature that would build a visual workspace from live data, and it said primary account holders would get a free 12-month Amazon Quick Plus subscription.

Amazon linked the announcement to its dispute with the Federal Trade Commission, which has sued it over seller fees. The article also said Amazon had blocked Meta's Muse from its store because outside agents must identify themselves and follow site rules, and that more integrations would follow Claude and Quick.

The article ended by noting a change in the seller organisation. Amazon said Amit Agarwal took over selling partner services in February after Dharmesh Mehta moved to become a technical adviser to Andy Jassy.