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Grab and OpenAI launched AI skills programme

Grab and OpenAI said they had launched GO Forward with AI, a regional training programme for 30,000 partner workers across Southeast Asia that will begin in Singapore and later expand to three other countries.

Grab Singapore

Grab and OpenAI announced GO Forward with AI, a regional partnership under GrabAcademy that was intended to give practical AI training to driver-, delivery- and merchant-partners across Southeast Asia. The companies said the first sessions would take place in Singapore before the programme expanded to Thailand, Indonesia and the Philippines later in the year.

The article said the two companies had worked together since May 2024 on applied AI projects, including Driver AI Assistant. It said that tool, which was powered by OpenAI’s models, had reached close to 500,000 drivers.

According to the announcement, the new programme would use in-person masterclasses and a train-the-trainer model to reach more partners over time. It said the curriculum would cover business planning, marketing materials, forecasting, inventory management and other tasks, and would introduce participants to ChatGPT Work.

Grab’s Ong Chin Yin said the programme was meant to make AI more accessible and relevant to the communities the company served. OpenAI’s Oliver Jay said the launch was part of its OpenAI for Singapore commitment, and the company said all participants would receive three months of free ChatGPT Plus.

Named in this story

People

Suhada Abdullah
said the workshops helped her explore new ideas and support a family hawker business
Ong Chin Yin
Grab’s chief organisational capability officer who said the programme would build confidence
Manfred Ho
the founder and chief executive of Genista Lane who described the training as time-saving
Oliver Jay
OpenAI’s managing director, international, who said the launch was part of its Singapore commitment

Companies

Grab
announced the regional partnership and is running the programme through GrabAcademy
OpenAI
partnered with Grab on the skills programme and provided ChatGPT tools
Genista Lane
the business run by Manfred Ho

Organisations

GrabAcademy
the training arm under which the programme will run
OpenAI Academy
provided the curriculum used for the masterclasses

Products and systems

GO Forward with AI
the regional AI-skilling programme for Grab partners
Driver AI Assistant
Grab’s in-app assistant for drivers that the article said had reached close to 500,000 drivers
ChatGPT Work
the ChatGPT feature participants were introduced to for multi-step tasks
Merchant AI Assistant
an AI tool already available on Grab’s merchant platform
ChatGPT Plus
was to be given free for three months to all participants

Places

Singapore
the first launch market for the programme
Thailand
one of the later expansion markets
Indonesia
one of the later expansion markets
Philippines
one of the later expansion markets

How the source tells it

The piece was a promotional company announcement with overt vendor boosterism and optimistic framing, built through claims about reach, confidence and practical benefits.

  • vendor boosterism the companies’ own announcement language presented the programme and its benefits as a success case
  • optimism the future-facing claims about skills, income and growth framed the partnership as beneficial and expanding