Artificial Intelligence
OpenAI adds ChatGPT virtual try-on and favourites
OpenAI launched two shopping features for ChatGPT, including a virtual try-on tool and a favourites function, and said its image model now powers them.
- OpenAI announced a global launch of two ChatGPT shopping features on Thursday.
- One feature let users upload a selfie or full-body photo to preview clothing and accessories.
- The other feature let users save products to a Library for later use.
- OpenAI said the features used ChatGPT Images 2.5, which it claimed improved lighting, texture, instruction following and latency.
- The article said Google had launched virtual try-on last year.
OpenAI said it had launched two shopping features for ChatGPT worldwide. One allowed users to try on clothing and accessories virtually, and the other let them save products for later.
The company said the new functions used ChatGPT Images 2.5. OpenAI claimed that the model gave more natural lighting and richer textures, followed editing directions more reliably, and cut image-generation delay.
The try-on tool let users upload a selfie or full-body image and see how an item might look. It also accepted an image of an item, such as a screenshot from the web, and could apply it to the user.
The favourites feature let users store products in a Library in the app, alongside try-on images. OpenAI also said ChatGPT could help users assemble looks from descriptions or find clothing shown in celebrity photos.
The article placed the launch against other shopping and discovery tools from other companies. It said Pinterest and Google had been major sources for fashion discovery, and noted that Google had already launched virtual try-on last year.
Named in this story
Companies
- OpenAI
- announced the two shopping features
- Instinct
- was cited as a recent example of proactive product recommendations
- was named as a platform that has long served fashion discovery
- was named as a rival with a virtual try-on feature
Products and systems
- ChatGPT
- hosted the shopping features and product discovery tools
- ChatGPT Images 2.5
- was said to power the new shopping features
How the source tells it
The piece was mostly straight news, with a mildly promotional product-launch register and a competitive framing against rival shopping tools.
- vendor boosterism the company’s own product claims were repeated about image quality, texture, editing and latency
- competitive framing the story set the launch against tools from other platforms and compared possible user adoption