Artificial Intelligence
Heimstaden adopts OpenAI tools for property management
Heimstaden said it chose OpenAI in June 2025 and has used ChatGPT Enterprise and Codex across letting, data analysis and procurement while keeping employees responsible for review and approval.
- Heimstaden said it chose OpenAI in June 2025 after evaluating several platforms.
- The company said AI now supported parts of its letting process, including pricing, advertising, listing review and market feedback, while employees still reviewed and approved decisions.
- Heimstaden said the cost of making a virtually staged property image in the Netherlands fell from about €50 to under €0.10, and it estimated annual savings of €130,000 there.
- The company said Codex helped Julia Erlandsen assess 20,112 assets and generate more than six million rows of data.
- Heimstaden said half of employees were using ChatGPT Enterprise within two to three months of its September 2025 launch, and it was rolling out a Procurement Intelligence Platform and co-developing Amplio Estate.
In June 2025, Heimstaden said it decided to accelerate its use of AI after reviewing several platforms and chose OpenAI. The company said the aim was to support employees and change core property-management processes.
Heimstaden said AI was being used in the letting process for pricing, advertising, listing review and market feedback. In the Netherlands, it said the cost of virtually staging a property image fell from about €50 to less than €0.10, with estimated annual savings of €130,000 in that market.
The company also said Codex helped environmental sustainability analyst Julia Erlandsen build a workflow for assessing environmental risk across its portfolio. Heimstaden said the work produced 20,112 asset assessments and more than six million rows of data, and reduced the estimated delivery effort from five people for a year to two people for two months.
Heimstaden said ChatGPT Enterprise reached half of employees within two to three months after its September 2025 launch. Andreas Kalmar Lindquist said staff used approved tools under data-security rules, and that the company was rolling out a Procurement Intelligence Platform and co-developing Amplio Estate for future AI-enabled work.
Named in this story
People
- Helge Krogsbøl
- Heimstaden co-chief executive quoted on the change
- Nikolaj Brammer
- Heimstaden chief digital officer who described the AI strategy
- Julia Erlandsen
- Heimstaden environmental sustainability analyst who used Codex
- Andreas Kalmar Lindquist
- Heimstaden manager of the AI First Team quoted on adoption
Companies
- Heimstaden
- the residential real estate operator describing its AI use
- OpenAI
- the provider of the AI tools Heimstaden said it chose
Products and systems
- ChatGPT Enterprise
- the AI product Heimstaden said employees adopted after launch
- Codex
- the tool Heimstaden said helped build its data workflow
- Amplio Estate
- the property management system Heimstaden was co-developing
- Procurement Intelligence Platform
- the workflow system Heimstaden was rolling out for procurement tasks
Places
- Netherlands
- the market where Heimstaden cited lower image-production costs
- Norway
- the country where a caretaker used ChatGPT for an apartment review
How the source tells it
The piece is a promotional case study that presents Heimstaden’s AI rollout as a series of wins, using company claims, success metrics and forward-looking language to sell the change.
- vendor boosterism OpenAI’s case-study format and the company’s own performance claims present the rollout as proof of product value
- hype future-facing claims about self-operating buildings and systems taking action go beyond what is shown
- triumph savings, adoption and output figures are highlighted as evidence of success